Radio Continuity

September 27, 2013 in [:en]Voiceover[:es]Locución

Continuity is a type of radio advertising that deserves a special mention as it is advertised by the broadcaster itself. It is used to unify the broadcast, avoiding abrupt jumps from one program to another and also to mark the style of the radio station.

Due to the positions of the stations on the dial are almost overlapped, is why you need to be different from the rest by defining an own corporate identity. To stand in the space of the waves is very important to create a brand image as this will create a sound that will boost the audience to listen your programs.

Radio stations can try to communicate this global image through advertising campaigns (also outside the station) but it is only within the station where we must speak about the concept of continuity.

The most important elements of this brand are:

- Commercial breaks or self-promotion. In order to attract more listeners and enhance their status with advertisers, broadcasters create commercials where they make public its programs or the specific content of some spaces.

- Advertising mention (plugs). A piece of favorable publicity or a favorable mention usually incorporated in general matter.

- Radio jingles. Accurately the term in the context of radio used to describe only those station branding elements which are musical, or sung. These are musical notes or other sounds that place a radio, and allow the listener to know what has tuned.

- The program opening . This is a more elaborate tune with fixed credits or titles that may include other texts.

- The indicative. Brief intervention that reminds the listener the program and / or station you are listening.

- The bridge. Sound used between program elements. It is usually prerecorded.

- The punches. Musical effects that underline and accentuate a character, time or situation.

These advertising formats described are merely indicative since it is increasingly frequent the emergence of hybrid creative ways which are difficult to classify according to the standards.


September 10, 2013 in [:en]Voiceover[:es]Locución

Not many years ago that have come back into fashion films in 3D, but let´s face it, this is nothing new , these are trendy things that have reason to be to deal with other advances in the field of the audiovisual entertainment . One of the most bizarre inventions ever seen in this area was the “olorvisión “films which gave the peculiar characteristic of being smelled. It lasted little.

Nowadays there are also very popular films in 4D (noises, vibration and even splashing water on the viewer’s own seat). There are also movies 5D, which happens to be an extension of the above mentioned but in higher level.

All these developments are very interesting  as make it more attractive the cinematic experience  and help , a priori , to attract more audience to theaters at a time when piracy is raging (although the ticket prices do not help to  stop this tendency).

Beyond the purely playful concept (in this case very closely linked to what would be a theme park) films, in its most artistic sense, must also be accessible to all kinds of audiences.

Valencia has been one of the first Spanish cities to offer a cinematic experience for people with impaired vision and hearing. Lys cinemas will host every Monday the accessibility day.

What is this? The hearing impaired will have an additional screen, placed below the main screen, where they can read the color-coded captions, which means everything that needs to be heard will appear as text.

With audio description, visually impaired people have access through headphones, which come with the ticket, to the “speech balloon sound,” a synchronized speech giving information of all that happens on the screen that has relevance for the correct understanding of the film.

A great initiative that removes barriers and also helps to create more posts for all those who are enrolled into the field of voice over acting.

It must set an example.