Types of voice for radio advertising

-Speaker: He is who informs or read an advertising text. It represents the voice of the advertiser and deals with reading slogans identifying the product. For not locutionary radio spots they act as a “guide vocal” commenting the sound images and tell the customer what to think of them.

-celebrity: A famous person explains the benefits obtained by using a certain product. There are several major advantages:

The publicity and the great ability to attract public attention because it is a known character.

Its most appropriate use is when consumers aspire to imitate their lifestyle or when they want to be associated with reference group of famous.

-Voice actor or interpretation: The actor plays a fictional character ad text. They usually appear in dialogued spots as well as special dramatizations. Having no images requires that these voices help listeners to “see” the characters in the ad.

– Natural voices: They are unprofessional voices who thanks to its imperfection and spontaneity give greater credence to certain spots (the witness). It is the voice and testimony usually corresponding with people on the street, but we must also keep in mind that they are sometimes are actors impersonating anonymous citizens. Its most notable features are its sincerity and the confidence they produce.

-Experts: Best choice for rational purchase products and high implication, as consumers give greater credibility to the information provided by an expert.

-Voices of environment: Voices that shape an outdoor environment, from the street.

– Sung voices .