Nintendo’s Philosophy

It has been a long time since the gaming industry  was an old gold mine, as it used to be. With the crisis, many companies have had to make massive layoffs or even close their doors permanently, though. Sega, Sonic´s mother, the mythical and powerful Rare or even Sony have had to make major restructuring in its organization.

Much worse it has been to LucasArts or THQ, companies which have had to leave audiovisual creation, at least for now. But there it is Nintendo, which despite getting discrete financial results in recent months, if not bad, stays faithful to its philosophy of keeping on staff all of their workers.

This was explained by Satoru Iwata, CEO, at a recent meeting of shareholders:


“If we reduce the number of employees for better short-term financial results, however, employee morale will decrease, and I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that could impress people around the world.

I also know that some employers publicize their restructuring plan to improve their financial performance by letting a number of their employees go, but at Nintendo, employees make valuable contributions in their respective fields, so I believe that laying off a group of employees will not help to strengthen Nintendo’s business in the long run”.


A brave if somewhat reckless decision. Only the time will tell if the big N has been wrong with this movement or, on the other hand, it is a smooth move. Let´s hope that its future will be as strong as Donkey Kong.